Showing posts with label Brand/Product Management. Show all posts
Showing posts with label Brand/Product Management. Show all posts
Product and Brand Management has been inherent part of any organization. This exhaustive 52 slides presentation covers all the aspects of product and brand. It explains different steps from idea generation to conjoint analysis. Branding part covers in detail each and every aspect of branding. Quick refresher for students and product & brand Managers.510KB (52 slides)
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Product Management and New Product Development
0 comments Posted by Hardeep at Tuesday, October 02, 2007
Lays emphasis on the meaning of Product Management function and highlights the different steps involved in the development of new product. Very nicely depicted concepts with apt examples.2.46 MB (29 Slides)
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Everything You Wanted to Know about Product Management
0 comments Posted by Hardeep at Tuesday, October 02, 2007
Explains the concepts of Product Management and role of Product Managers. This pps focused on the importance of Product Management function and its weaving and importance into other organizational functions.1.16 MB (29 Slides)
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Brand Positioning Statement is too important to be ignored. It drives all the future actions regarding brands. This presentation shows importance of Brand Positioning Statement and its various elements. Many examples of reputed brands makes the learning much easier.1.56 MB (23 Slides)
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